A cutting-edge and emerging ride-hailing tech startup aimed to inspire the public and drive engagement with its latest awareness campaign. Recognising the potential of social media to reach a younger audience, the organisation partnered with our team to design a gamified Instagram filter. The goal was to create a memorable, interactive experience that would captivate users and amplify the campaign’s reach.

Our team employed a strategic approach to design and launch the gamified filter:

• Concept Development: Collaborated with the organisation to create a space-themed filter aligned with the campaign’s objectives.
• Interactive Design: Incorporated gamification elements such as challenges, achievements, and rewards to sustain user interest.
• User-Friendly Features: Ensured intuitive usability and accessibility for a wide range of users.
• Viral Potential: Designed shareable elements to encourage users to spread the filter organically.

This case study demonstrates the power of gamified AR experiences in driving social media engagement and education. By leveraging an Instagram filter, the organisation not only reached a broader audience but also created a fun, memorable way to promote its mission. This initiative serves as a model for organisations seeking to harness digital innovation to elevate their campaigns and connect with younger audiences.