Have you ever wondered, why a big brand always has a good website? Every time we visit their sites, we spend more time and learn about them without realising it. Take the example of Apple’s website, we intend to scroll more on their website or visit another page, even though we already know what information we get when visiting the page, but we can’t stop. 

Then what makes their website look so good to visit? Here are key elements we’ve gathered from experience and research to help you build a successful website for your brand.

1. Define a Clear Objective

First, make a clear objective. 

• Why did you build the website? Why do you need it?

Many brands stumble at this stage by trying to incorporate too many ideas. It’s essential to stay precise and focused. Take Apple’s website. If you look at every page, what do you get? A showcase of their product.

When visiting the iPhone 16 page, the copywriting, content, and visuals guide you seamlessly through the product’s features, keeping you engaged. This clarity is the foundation of a good website.

2. Create a Good & Searchable Content 

Once your objective is clear, the next step is to produce quality and searchable content. Let’s break this down.

First, break down your objective to a detailed sitemap, from there you can create the information journey for your audience. With the information journey, you can create content for every piece of information your brand wants to give.

Next, consider the words you used, you can have a flashy word or a high-level word but if the audience doesn’t understand what you want to tell then why not make it more simple?

Next, searchable content. Consider making your content more searchable, making it easy to search. What for good content but it can’t be searched by your audience?

Lastly, content is not just copywriting, but the images, graphics, or video that complement each other. Make the compliment speak for itself.

3. Deliver a Seamless User Experience

A great user experience (UX) goes beyond intuitive navigation or consistent design. What unique experience will your audience have while using your website? A strong UX supports your website’s objective and engages users emotionally.

For instance, when we designed the KHUB Outlook website, we built it with a “Library” concept to align with their goal of presenting research. 

Every interaction, from micro-animations to data visualisations, reflects this theme and elevates the research-driven experience.

4. Ensure Strong Performance & Device Compatibility

No matter how beautiful or interactive your website is, it’s useless if it doesn’t perform well. Your audience may access your site from different devices and locations, so always aim for fast loading times and responsive design. 

Optimize your website for mobile, desktop, and everything in between, and ensure that it adjusts to different connection speeds. The goal is to make your site accessible, no matter where or how it’s being viewed.

5. Stay Relevant

The final key to a successful website is staying relevant. In today’s fast-paced world, trends, regulations, and competitors are constantly evolving. Regularly update your website with fresh content, maintain backups, review analytics, and tweak performance as needed. Keeping your site up to date ensures it remains aligned with audience expectations and industry changes. Neglecting these updates could cost you traffic, sales, or even your brand reputation.

By following these tips, you can build a website that not only looks great but also performs well and keeps your audience engaged. For more discussion, you can contact us through the inquiry page.